Storytelling is not: “Our product does X, and you should buy it because Y.” Storytelling is a much more powerful way to help people understand what you’re all about other…
Douglas SpencerMay 30, 2018
Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper…
Douglas SpencerMay 8, 2018
Rapidly changing consumer demands for humanity and how Starbucks is tackling racial bias. Let’s talk about Starbucks. Unless you’re in a coma, you must have heard about the two black…
Douglas SpencerApril 20, 2018
Big data gets a lot of press, as it should, for making the best decisions possible especially when it comes to marketing. Another potential use of big data is helping…
Douglas SpencerApril 17, 2018
It's never polite to ask if someone's had work done, so Douglas will spare you the embarrassment and suspense. We have! We have a new website! It's on a much…
Douglas SpencerApril 4, 2018
“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as…
Douglas SpencerMarch 27, 2018
Before I address the topic of Toys R Us and what we can all learn from the unfortunate demise of this iconic (if not grammatically challenged) retailer, let me first…
Douglas SpencerMarch 18, 2018
It’s critical for everyone to understand your brand strategy and brand system, which is where brand education programs come in. But what happens after the training? How do you keep…
Douglas SpencerMarch 6, 2018
Recently, I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet…
Douglas SpencerFebruary 20, 2018
