Douglas Spencer, Author at Spencer Brenneman

Blog

Sustainable Brands: Is green a good color on you?

In the rush towards good corporate citizenry, being a sustainable brand seems to be high on everyone’s list. But, is that pursuit right for you?

Douglas SpencerJuly 15, 2019

Blog

How the Summer Months Can lead to a Better Brand

Sure, summer is a time for fun, but it’s also a great time to start planning for a better brand strategy! Here are six ways how.

Douglas SpencerJune 28, 2019

Blog

Is a bring your dog to work day policy good for your brand?

The annual Bring Your Dog to Work Day endeavors to include our four-legged friends in our workdays. But, does it make sense for you brand?

Douglas SpencerJune 19, 2019

Blog

Brand Banter: Diversity and Your Brand

To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building…

Douglas SpencerJune 4, 2019

Blog

The Unexpected Connection Between Branding and Pride.

Many people equate branding with a logo and some colors. But, well before we can create those visual elements of a brand, we have to define who that brand really…

Douglas SpencerMay 29, 2019

Blog

Hey Internal Comms, Marketing Needs You.

The following comes from content hosted on The FIR Podcast Network: Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of…

Douglas SpencerMay 23, 2019

Blog

Don’t Overthink It. Stick to the Basics.

How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not…

Douglas SpencerApril 30, 2019

Blog

Biznology: Bad News and Your Brand

Reposted from Biznology.com. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone…

Douglas SpencerApril 24, 2019

Blog

McDonald’s acquisition of a machine learning startup

McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…

Douglas SpencerApril 4, 2019

Blog

Five ways to get branding projects back on track

My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…

Douglas SpencerApril 1, 2019

Douglas Spencer

Sustainable Brands: Is green a good color on you?

How the Summer Months Can lead to a Better Brand

Is a bring your dog to work day policy good for your brand?

Brand Banter: Diversity and Your Brand

The Unexpected Connection Between Branding and Pride.

Hey Internal Comms, Marketing Needs You.

Don’t Overthink It. Stick to the Basics.

Biznology: Bad News and Your Brand

McDonald’s acquisition of a machine learning startup

Five ways to get branding projects back on track

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