Douglas Spencer, Author at Spencer Brenneman

Blog

A sneak peek at our upcoming pivot!

We’ve been silent here at Spencer Brenneman for a few weeks, but for good reason! We’re making a change, or a pivot as the kids say.

Douglas SpencerAugust 6, 2020

Blog

Reframe Your Mission and Message, NOW!

If you have actively revisited your organization’s mission and message in the last few months, great! If you haven’t, reframing your organization’s focus to address our new world is a…

Douglas SpencerJuly 2, 2020

Blog

Brand Minute: Brand Strength from the Consumer’s Point of View

Here's a personal look at Apple's brand strength from the consumer's point of view—specifically Douglas Spencer's point-of-view.

Douglas SpencerJuly 1, 2020

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Brand Banter: The Importance of Pronouns

For Pride Month, Spencer Brenneman's Douglas Spencer speak with communications consultant Matt Wilder of Wilder Communications about the importance of declaring your pronouns.

Douglas SpencerJune 22, 2020

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Brand Minute: Virtual Check-in for June 9, 2020

In his final of four months worth of weekly, virtual check-ins, Douglas Spencer talks about the continued need to stay positive and affect positive change.

Douglas SpencerJune 9, 2020

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Brand Minute: Virtual Check-in for June 2, 2020

Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.

Douglas SpencerJune 2, 2020

Blog

Corporate Messaging in Times of Crisis

What is the role of corporate messaging in times of crisis? When it comes to politics, staying neutral has long ruled as best practice. However, that neutrality falls into question.

Douglas SpencerJune 1, 2020

Blog

Messaging When You Need to Stand Out

Recently, I had the opportunity to host a webinar for the Massachusetts LGBT Chamber of Commerce on creating new messaging strategies for the new normal. There’s no shortage of interest…

Douglas SpencerMay 29, 2020

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Brand Minute: Virtual Check-in for May 26, 2020

Challenging times! Spencer Brenneman Ring Leader Douglas Spencer checks in with some of his personal strategies for getting through them.

Douglas SpencerMay 26, 2020

Blog

A Return to Messaging As Usual

Depending upon where you live, the rules that keep you sheltering in place may be changing. Just as the scientific community urges us to not return immediately to our normal…

Douglas SpencerMay 26, 2020

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