Recently, I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet…
Douglas SpencerFebruary 20, 2018
The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve…
Douglas SpencerJanuary 22, 2018
As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here…
Douglas SpencerJanuary 3, 2018
When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us,…
Douglas SpencerJanuary 1, 2018
What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below! Full transcription below. Hi, Douglas Spencer here from Spencer…
Douglas SpencerDecember 15, 2017
There are plenty of case studies, agencies, and data out there to help large, behemoth retailers create their brand strategies, but small business branding? It’s a modern-day “Marcia, Marcia, Marcia,”…
Douglas SpencerDecember 12, 2017
How will you thank your clients and customers this year? Take a minute with Douglas' newest Brand Out Minute! Full transcription below. Hi, Douglas Spencer here with Spencer Brenneman, and…
Douglas SpencerOctober 16, 2017
Many marketers are getting data all wrong. Are you? Here are some stats I came across last week, and they should not surprise anyone. Anyone, of course, other than the…
Douglas SpencerOctober 11, 2017
Here’s a conundrum for you: how do you go about cannabis branding if you cannot trademark your business? How can you trademark something that’s not legal -- everywhere? In “Protecting…
Douglas SpencerSeptember 27, 2017
