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brand strategy

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Blending merging brands?

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…
Douglas Spencer
August 26, 2017
Blog

CMO Branding: New BFFs

CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…
Douglas Spencer
July 30, 2017
Blog

How to Uncrate Your Customers

How to Uncrate Your Customers Do you worry about brand loyalty? “We have the best product in our space, and our competitors are not what you would call ‘sophisticated’ with…
Douglas Spencer
August 21, 2015