A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…
CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…
How to Uncrate Your Customers Do you worry about brand loyalty? “We have the best product in our space, and our competitors are not what you would call ‘sophisticated’ with…
The story of how Under Armour got its name makes brand strategists like me cringe, but it does offer an important reminder about the whole process: There is (read: should…