brand strategy Archives - Page 7 of 10

Blog

Wind up and the Startup Pitch!

Last week I had the opportunity to sit in on a Founder’s Live pitch event in Boston, held at the CIC (where we have our offices). As always, these entrepreneurs…

Douglas SpencerFebruary 26, 2019

Blog

What’s in a Name (Brand)?

Changing a Name Brand. A name brand you recognize decides to change their name. The world is shocked, right? Dunkin’ Donuts goes to just Dunkin’. Weight Watchers goes to just…

Spencer BrennemanFebruary 15, 2019

Blog

Linking Your Logo and Brand Strategy

On our own website, we state that no logo can exist in a vacuum. To create a new logo, without any clear marketing or differentiated branding strategy behind it would,…

RyanKelleyJanuary 24, 2019

Blog

Tech for Agencies, Branding Edition

All businesses, particularly small ones, need to work as efficiently as possible, which is why tech for agencies is an important subject for me. It doesn’t hurt that I love…

Douglas SpencerJanuary 15, 2019

Blog

Winter Brand Strategy: It’s About Caring.

Winter. Love it, hate it, tolerate it, the season brings out a lot of emotions in people. If you’re lucky enough to live in Southern California, then you have a…

RyanKelleyJanuary 8, 2019

Blog

Your brand in the New Year

What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up…

RyanKelleyJanuary 2, 2019

Blog

What does your Holiday Card say about You?

‘Tis the season… when some 2 billion holiday cards and 500 million e-cards create a blizzard of good wishes. We’ve all received ones that wowed us (and others that made…

RyanKelleyDecember 18, 2018

Blog

BlackBerry’s Return and Your Brand

Welcome Back, Blackberry! I remember my first BlackBerry, it was my first big promotion. I was one of the new marketing leadership team members formed by the new CMO. At…

Douglas SpencerJuly 11, 2018

Blog

Branding Construction: A Literal (and Figurative) Guide

Brand Construction: A Literal (and Figurative) Guide Branding construction has two important facets that turn an idea into a business foundation: passion and business goals. One without the other simply…

Douglas SpencerJune 27, 2018

Blog

Guest Post: UI and Brand, the role of efficiency

Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands…

Mike.BarugelJune 20, 2018

brand strategy

Wind up and the Startup Pitch!

What’s in a Name (Brand)?

Linking Your Logo and Brand Strategy

Tech for Agencies, Branding Edition

Winter Brand Strategy: It’s About Caring.

Your brand in the New Year

What does your Holiday Card say about You?

BlackBerry’s Return and Your Brand

Branding Construction: A Literal (and Figurative) Guide

Guest Post: UI and Brand, the role of efficiency

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