brand strategy Archives - Page 6 of 10

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Is a bring your dog to work day policy good for your brand?

The annual Bring Your Dog to Work Day endeavors to include our four-legged friends in our workdays. But, does it make sense for you brand?

Douglas SpencerJune 19, 2019

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Understanding How Google’s Search Algorithm and Ranking System Affect Brand Visibility

Getting on Top: Google's Algorithm How does it work? For years, Google has been using its proprietary program PageRank to sift through countless webpages and decide which of them to…

Carla KayeJune 10, 2019

Blog

Brand Minute: National Donut Day

This past fall, we took a look at the brand loyalty among coffee brands as the start of cooler weather rolled in. Notably, pumpkin spice lattes versus Dunkin’ Iced Coffee.

RyanKelleyJune 5, 2019

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Brand Banter: Diversity and Your Brand

To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building…

Douglas SpencerJune 4, 2019

Blog

Don’t Overthink It. Stick to the Basics.

How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not…

Douglas SpencerApril 30, 2019

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McDonald’s acquisition of a machine learning startup

McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…

Douglas SpencerApril 4, 2019

Blog

Five ways to get branding projects back on track

My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…

Douglas SpencerApril 1, 2019

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The Apple Brand and its Business Model Shift

How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…

RyanKelleyMarch 28, 2019

Blog

Competitive Differentiation: Why it Matters

A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business,…

RyanKelleyMarch 5, 2019

Blog

Internal communications, your brand, and the bottom line

For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will speak to a…

Douglas SpencerFebruary 26, 2019

brand strategy

Is a bring your dog to work day policy good for your brand?

Understanding How Google’s Search Algorithm and Ranking System Affect Brand Visibility

Brand Minute: National Donut Day

Brand Banter: Diversity and Your Brand

Don’t Overthink It. Stick to the Basics.

McDonald’s acquisition of a machine learning startup

Five ways to get branding projects back on track

The Apple Brand and its Business Model Shift

Competitive Differentiation: Why it Matters

Internal communications, your brand, and the bottom line

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