Getting on Top: Google's Algorithm How does it work? For years, Google has been using its proprietary program PageRank to sift through countless webpages and decide which of them to…
This past fall, we took a look at the brand loyalty among coffee brands as the start of cooler weather rolled in. Notably, pumpkin spice lattes versus Dunkin’ Iced Coffee.
To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building…
How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not…
McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…
My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…
How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…
A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business,…
For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will speak to a…