Brand archetypes are rooted in Carl Jung, the nineteenth-century Swiss psychiatrist and psychoanalyst who founded analytical psychology. He understood that an archetype is universal and is derived from the collective…
Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you’re trying to do—inspire, motivate, or convince—it should come from a differentiated…
How to say no can be a tricky situation, but you can do it confidently if you have the right tools and message. By design, social entrepreneurs, what we’ll call…
At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider these observations and predictions: Research shows that rates of depression and…
Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics…
One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
“When should you take a stand?” That’s always been an important question, but in 2021 it has even more urgency and potency. Here are four criteria to help you decide…
Starting the new year right is probably more important this year than ever before. After all, 2020 was one of the most annus horribiles of the last century, and its…