brand minute Archives | Spencer Brenneman, LLC

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When it comes to data privacy, we have to find a balance. We can. We must. On October 24th, Apple CEO Tim Cook dropped a pretty big bomb when he lambasted fellow tech giants, without naming names, for creating an emerging ‘‘data industrial complex’’ that allows companies to ‘‘know you better than you may know yourself.’’

Welcome, Ryan Kelley to Spencer Brenneman LLC. Ryan is joining us as Account Coordinator. Ryan works with clients on brand strategy, marketing, positioning, copywriting, and content development and is responsible for ensuring that each Spencer Brenneman project runs smoothly and efficiently.

Who's created a brand you care about? We want to know which people or companies have done the best job. tweetshare tweet= #LookWhoCares, to win a copy of 'Do They Care?'. Visit dotheycare.info for more information about the book.

It's not fair to judge a change in a brand if you don't understand the brand strategy and the data behind the change. However, Douglas has some judgments on the BMW decision to expand the Rolls Royce brand. [tweetshare tweet= "It's not fair to judge a change in a brand if you don't understand the brand strategy"]   Full transcript below.   [00:00:01] Hi, Douglas Spencer here with Spencer Brenneman with a Brand Minute.   [00:00:05] Now, it's not fair to judge a change in the brand, if you don't understand the brand strategy and the data behind the change. However, personally I feel as if BMW's recent decision to expand the Rolls Royce line to include SUVs, and off-road SUVs at that, is a little short

It's never polite to ask if someone's had work done, so Douglas will spare you the embarrassment and suspense. We have! We have a new website! It's on a much more robust platform, sports an added expression to our visual identity and, most importantly, our new messaging platform: Start with Brand™! [tweetshare tweet= "The right brand strategy will drive growth and improvement across entire organizations."] Granted, if you have been paying attention, you will have seen the Start with Brand™ references before. However, now, it is embedded into all our messaging. Start with Brand™ speaks to our deeply held conviction that the right brand strategy, correctly executed, will drive growth and improvement across entire organizations. Here's the Start with Brand™ manifesto: Your brand strategy

A quick thought about MOO's packaging. What are your thoughts on their packaging; is it too much or do you think its really cool? Let me know by commenting below!   Full transcription below.   [00:00:00] Hi, I'm Douglas Spencer and welcome to a Brand Out Minute.   [00:00:05] Today, we're gonna talk about packaging and we're going to talk about the customer journey. So first, I want to show you a package I recently received.   [00:00:16] Here it is, a package from Moo, which you can see, a nice label there. I have opened it up before, that's why the label looks wonky and torn, it didn't come that way. Embossed, yay!   [00:00:28] Let's see what's on the inside. Open it up, and first of all we

What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below!   Full transcription below.   [00:00:00] Hi, Douglas Spencer here from Spencer Brenneman with a quick Brand Out Minute!   [00:00:06] It's hard to believe it is that time of year again, National Underdog Day is upon us. What? You missed it?   [00:00:14] Well, it's no wonder, it's actually appropriate that a day like National Underdog Day should be buried or overshadowed by the likes of Hanukkah and Christmas, and New Year's for that matter. It really fits, when you think about it. [tweetshare tweet="Being an underdog is universal. At one point or another, we have all been an underdog." username="SB_Branding"] [00:00:29] But anyway, I got to thinking about the

How will you thank your clients and customers this year? Take a minute with Douglas' newest Brand Out Minute! Full transcription below. [00:00:00] Hi, Douglas Spencer here with Spencer Brenneman, and I have a Brand Out Minute just for the folks in the United States.   [00:00:07] I apologize if you're from elsewhere, but this one's really not going to be for you. This one's just for the Yanks, and I apologize to the Yanks because I'm gonna bring up Thanksgiving, and I know we're all, we're all buried under Christmas and Halloween and all the holidays come at us so quickly, so I hesitate to bring up one that's six to seven weeks away. [tweetshare tweet="A brand is the emotional connection a customer has