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The Road to 2022

It’s September and, at the risk of sounding cynical, that means that before we know it the holiday season is in full swing, and then BOOM! it’s 2022. Sorry to be a downer, but you know it’s true. With that in mind, let’s think about some ways to make the remainder of 2021 better and the start of 2022 smoother.

We can do anything. We just cannot do everything.

Stay in Your Lane. One of the greatest compliments we have received from a client is, “Our work with you gave me the power to say ‘No.’” Sounds delicious, doesn’t it?


Nonprofit Changemakers: Better Together

On September 28 and 30, 2021, more than 500 committed Nonprofit Changemakers from North America will convene online for two days of learning from nonprofit experts and philanthropists. They will share insights, tools and techniques, ideas, and inspiration to help each other create high-impact change.

Some of them may even hear Spencer Brenneman President Douglas Spencer deliver, “Want to Change the World? Change Your Message,” on September 28, 2021, at 11a, EDT. Attendee takeaways include how to maintain focus and create real differentiation, align their message to what they do best relative to what’s needed most, and help supporters feel an emotional connection with them, not just read about it. Want to join in the fun?


Listen Up: New Episodes Available!

Our podcast, Messaging on a Mission, has taken a little break this summer, but it will be back later this month with two new episodes. The first one focuses on messaging through organizational changes and the second one is a virtual simulcast with the Relish This podcast. Don’t know what a virtual simulcast is? That’s okay. Neither do we. We made it up. In the meantime, check out these two episodes from July!

Do you or your organization have a story to share about how your message impacts your work? Let us know! We’re always looking for new guests.


In this recurring feature of Focal Point, we profile people and organizations on a mission! If you have someone to suggest, let us know!

Endaoment is a new public charity offering Donor-Advised Funds (DAFs) built atop the Ethereum blockchain.

Their mission is to manage and encourage the charitable giving of cryptocurrencies.

Endaoment is focused on making the most secure and easy-to-use giving platform for both donors and organizations interested in decentralized finance. Endaoment creates a dedicated Ethereum address for every nonprofit organization that receives a grant from one of their DAFs. Think of this address as an escrow account for holding grant awards until you’re ready to move them elsewhere.

For more information, visit,

Focal Pointing

Focal Pointing shares some of the books, podcasts, and emails that are helping us learn, create, and grow.

The Ultimate Guide to Nonprofit Marketing in 2021

The Impact Podcast by Innov8Social

Social Enterprises

Well Said

“All we have to decide is what to do with the time that is given us.”

— J.R.R. Tolkien

J.R.R. Tolkien

The Hobbit was published this month in 1931 by John Ronald Reuel Tolkien, 1892–1973. Tolkien was an English writer, poet, philologist, and academic, best known as the author of the high fantasy works The Hobbit and The Lord of the Rings.

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