Using video has always been a powerful tool for sharing compelling messages. Since the advent of camera phones, short-form social media apps like Tik Tok, and a global pandemic that kept people inside, it’s gotten even more powerful. In the episode, we speak with Tyler Pyburn, co-founder of 5 Tool Productions, a video and content marketing company about what’s most important in using video to craft compelling stories, what most folks get wrong, and how to get the most out of the content you create.
- Always start with your end audience in mind. What is it that they want to hear and learn?
- Focus on exciting, engaging, and educating them.
- Unsure of how to create the content? Sit down and interview your subjects.
- Keep it simple.
- Always grab your audience right away. Competition for eyeballs is fierce.
- Don’t talk at them, talk to them, talk with them. Try to talk to them as if you were sitting across from them at a bar and simply explaining something that happens that day.
- In 2020, the word was “pivot.” In 2021, it’s “hybrid.”
- Create content for its primary purpose then find other places in your marketing efforts to put it to work too.
- Video cannot make you thinner or more tan.
Tyler Pyburn. Tyler Pyburn is a co-owner of 5 Tool Productions. A team of creative storytellers that uses video to inspire, disrupt and create lasting impact for brands and organizations. He’s a former sports anchor that traded in the news desk for the corporate world which brought him to the realization that brands have more untold stories than anyone. Tyler has BA in Television from Curry College.