Why Message Sequence is Important Have you ever packed for a trip before knowing where you're going? Have you ever purchased furniture for a home you have not yet seen?…
Think About Things Differently January 24 is the United Nation's International Day of Education, “a platform to showcase the most important transformations that have to be nurtured to realize everyone's…
It's November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it's devolved into a holiday of gluttony, football, and bargain…
Finding the balance between too much information and not enough has always been a challenge. It's not enough to find the right message. We must also determine how much of…
It's September and, at the risk of sounding cynical, that means that before we know it the holiday season is in full swing, and then BOOM! it's 2022. Sorry to…
We rarely speak of the importance of confidence, at least not as it pertains to organizations. That's unfortunate. An organization with confidence works more efficiently, more effectively, and with less…
For many, the end of June marks another kind of deadline, the end of another fiscal year. Even for those organizations which follow the lunar calendar, June 30 means “tick-tock”…
“Meet them where there are” is not a new concept, but it has crossed my virtual desk recently more than usual. For example, as profiled below in our Mission Drivers…
Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you're trying to do—inspire, motivate, or convince—it should come from a differentiated…