This past fall, we took a look at the brand loyalty among coffee brands as the start of cooler weather rolled in. Notably, pumpkin spice lattes versus Dunkin’ Iced Coffee.
RyanKelleyJune 5, 2019
Many people equate branding with a logo and some colors. But, well before we can create those visual elements of a brand, we have to define who that brand really…
Douglas SpencerMay 29, 2019
The following comes from content hosted on The FIR Podcast Network: Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson Reuters and founder of…
Douglas SpencerMay 23, 2019
How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not…
Douglas SpencerApril 30, 2019
For a while, Netflix was the only streaming option in town; competitive differentiation was not something it thought it had to worry about at first. While it first started out…
RyanKelleyApril 26, 2019
Reposted from Biznology.com. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone…
Douglas SpencerApril 24, 2019
An Event Steeped in History In 2016 I had the honor of completing the Boston Marathon. It was an experience I won’t ever forget and I truly learned why Marathon…
RyanKelleyApril 9, 2019
McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…
Douglas SpencerApril 4, 2019
My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…
Douglas SpencerApril 1, 2019
