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Biznology: Bad News and Your Brand

Reposted from Biznology.com. During its last earnings call, Walgreens Co-chief Operating Officer Alex Gourlay admitted, “Our execution is lacking where it needs to be.” Sorry, what was that? Did someone…

Douglas SpencerApril 24, 2019

Blog

Marathon Monday and Corporate Brand Identity

An Event Steeped in History In 2016 I had the honor of completing the Boston Marathon. It was an experience I won’t ever forget and I truly learned why Marathon…

RyanKelleyApril 9, 2019

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McDonald’s acquisition of a machine learning startup

McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were…

Douglas SpencerApril 4, 2019

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Five ways to get branding projects back on track

My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1…

Douglas SpencerApril 1, 2019

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The Apple Brand and its Business Model Shift

How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…

RyanKelleyMarch 28, 2019

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Competitive Differentiation: Why it Matters

A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business,…

RyanKelleyMarch 5, 2019

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Internal communications, your brand, and the bottom line

For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will speak to a…

Douglas SpencerFebruary 26, 2019

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Wind up and the Startup Pitch!

Last week I had the opportunity to sit in on a Founder’s Live pitch event in Boston, held at the CIC (where we have our offices). As always, these entrepreneurs…

Douglas SpencerFebruary 26, 2019

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What’s in a Name (Brand)?

Changing a Name Brand. A name brand you recognize decides to change their name. The world is shocked, right? Dunkin’ Donuts goes to just Dunkin’. Weight Watchers goes to just…

Spencer BrennemanFebruary 15, 2019

Blog

Branding Ideas: Groundhog Day Every Day

You know the feeling. You’ve just left another meeting where there’s a half-hearted agreement about a course of action that, much like those before it, will either never come to…

Douglas SpencerFebruary 1, 2019