Our Blog - Brand Messaging | Spencer Brenneman

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5 Tips to Write Blog Headlines that Don’t Suck

You have written the perfect blog. The content is so relevant that you’re certain the words themselves came from the mind of your target audience. It is so enticing that…

susuwongMarch 11, 2020

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Brand Minute: Sponsorships and Brand

Every year organizations spend significant parts of their budget on conferences, sponsorships and brand. But, how often to the think about aligning one with the other? Spencer Brenneman President &…

Douglas SpencerMarch 4, 2020

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Measure Twice, Cut Once

Before jumping into "the fun stuff" like creating a new logo or website, make certain you spend enough time on brand planning.

Douglas SpencerFebruary 27, 2020

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Top 10 Most Misguided Reasons for Ignoring Your Brand

If you’re not working on your brand strategy, make certain it’s not because of one of the top 10 misguided reasons.

Douglas SpencerFebruary 20, 2020

Blog

Black History Month: A Profile of Daymond John

Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…

Ben RandFebruary 12, 2020

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Brand Strength Comes from the Inside

Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…

Douglas SpencerFebruary 1, 2020

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Brands Built by African Americans

Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…

Spencer BrennemanFebruary 1, 2020

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New to Inbound Marketing? Here’s How to Attract, Convert, Close, and Delight

If you are a frequent user of the Internet, you are probably already familiar with inbound marketing strategies and perhaps didn’t even realize what they are called. For those looking…

susuwongJanuary 27, 2020

Blog

Brand Value: A Different Perspective

Ever wonder about the term “brand value”? It’s both simple and complicated, really. The term refers to the monetary premium that comes from customers’ commitment to your brand and their…

Douglas SpencerJanuary 6, 2020

Blog

Finding Your Brand Voice

Social Media Strategist Neal Strauss guest blogs for us: Stare at a blank document and write a blog about brand voice. It's what you do, so this shouldn’t be an…