verbal identity Archives - Spencer Brenneman

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When is the Right Time to Make Brand Changes?

Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…

Douglas SpencerSeptember 5, 2019

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Independence Day Branding

Independence Day marks the start of branding campaigns focused around the summer holiday. Does Coke’s ‘new’ campaign hit the mark?

RyanKelleyJuly 1, 2019

Blog

How the Summer Months Can lead to a Better Brand

Sure, summer is a time for fun, but it’s also a great time to start planning for a better brand strategy! Here are six ways how.

Douglas SpencerJune 28, 2019

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Is a bring your dog to work day policy good for your brand?

The annual Bring Your Dog to Work Day endeavors to include our four-legged friends in our workdays. But, does it make sense for you brand?

Douglas SpencerJune 19, 2019

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Understanding How Google’s Search Algorithm and Ranking System Affect Brand Visibility

Getting on Top: Google's Algorithm How does it work? For years, Google has been using its proprietary program PageRank to sift through countless webpages and decide which of them to…

Carla KayeJune 10, 2019

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The Apple Brand and its Business Model Shift

How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…

RyanKelleyMarch 28, 2019

Blog

What’s in a Name (Brand)?

Changing a Name Brand. A name brand you recognize decides to change their name. The world is shocked, right? Dunkin’ Donuts goes to just Dunkin’. Weight Watchers goes to just…

Spencer BrennemanFebruary 15, 2019

Blog

Your brand in the New Year

What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up…

RyanKelleyJanuary 2, 2019

Blog

Product Naming: A cautionary tale

A few months ago, I overheard a friend talking about something called, “View.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative…

Douglas SpencerJune 5, 2018

Blog

Storytelling and your brand: Three points to consider

Storytelling is not: “Our product does X, and you should buy it because Y.” Storytelling is a much more powerful way to help people understand what you’re all about other…

Douglas SpencerMay 30, 2018

verbal identity

When is the Right Time to Make Brand Changes?

Independence Day Branding

How the Summer Months Can lead to a Better Brand

Is a bring your dog to work day policy good for your brand?

Understanding How Google’s Search Algorithm and Ranking System Affect Brand Visibility

The Apple Brand and its Business Model Shift

What’s in a Name (Brand)?

Your brand in the New Year

Product Naming: A cautionary tale

Storytelling and your brand: Three points to consider

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