Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper…
“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as…
The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve…
As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here…
When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us,…
“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it…
A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…