holiday branding Archives | Spencer Brenneman, LLC

holiday branding Tag

‘Tis the season… when some 2 billion holiday cards and 500 million e-cards create a blizzard of good wishes. We’ve all received ones that wowed us (and others that made us cringe). So how do you make sure yours stands out and makes the right impression for your brand? Here are a few tips. 1. Ask yourself why you are sending the card. Start by asking why are you sending this card in the first place? Send a holiday card to clients/customers, contacts you hope to work in the future, people that you talk to regularly, and people that help your business' work (like lawyers and accountants). Thank your customers. But don’t “ask”. This isn’t the vehicle for a year-end sales pitch. And

What is your favorite dominant brand which used to be an underdog? Let me know, in the comments below!   Full transcription below.   [00:00:00] Hi, Douglas Spencer here from Spencer Brenneman with a quick Brand Out Minute!   [00:00:06] It's hard to believe it is that time of year again, National Underdog Day is upon us. What? You missed it?   [00:00:14] Well, it's no wonder, it's actually appropriate that a day like National Underdog Day should be buried or overshadowed by the likes of Hanukkah and Christmas, and New Year's for that matter. It really fits, when you think about it. [tweetshare tweet="Being an underdog is universal. At one point or another, we have all been an underdog." username="SB_Branding"] [00:00:29] But anyway, I got to thinking about the

How will you thank your clients and customers this year? Take a minute with Douglas' newest Brand Out Minute! Full transcription below. [00:00:00] Hi, Douglas Spencer here with Spencer Brenneman, and I have a Brand Out Minute just for the folks in the United States.   [00:00:07] I apologize if you're from elsewhere, but this one's really not going to be for you. This one's just for the Yanks, and I apologize to the Yanks because I'm gonna bring up Thanksgiving, and I know we're all, we're all buried under Christmas and Halloween and all the holidays come at us so quickly, so I hesitate to bring up one that's six to seven weeks away. [tweetshare tweet="A brand is the emotional connection a customer has