Brand Minute: National Donut Day

This past fall, we took a look at the brand loyalty among coffee brands as the start of cooler weather rolled in. Notably, pumpkin spice lattes versus Dunkin’ Iced Coffee.

Brand Banter: Diversity and Your Brand

To coincide with Pride Month, Diversity Consultant and former Chief Diversity Officer at Fidelity Investments John Basile joins a Brand Banter to talk about the role diversity plays in building and sustaining a strong brand. In this talk, he and Spencer Brenneman President & Chief Brand Strategist Douglas Spencer discuss the need for broader participation around […]

Don’t Overthink It. Stick to the Basics.

back to basics

How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no shame in that! You’re not alone. Those situations are usually a result of veering too far away from the basics. Getting back there is obviously not a quick fix. But, […]

McDonald’s acquisition of a machine learning startup

McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found that out their fries were once fried in beef fat. Some were surprised. Others? Not so much. By taking a serious interest in machine learning—well, literally a full interest— McDonald’s is simply keeping pace with technology and […]

Five ways to get branding projects back on track

Time, Branding Projects

My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friends, Q1 is history and if you’re like most people (including yours truly), you have probably been distracted by less important but more urgent matters. That means […]

The Apple Brand and its Business Model Shift

Apple Brand, Apple Brand Strategy, Apple Card, Apple Announcement

How will Apple’s shifting business model impact the Apple brand strategy? Great question!   On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money distribution (vis a vis a new credit card). These announcements are the latest signs of the company’s shift from a device to a content […]

Doing Business in Ireland and the United States

Ireland, United States, Doing Business

St. Patrick’s Day may officially memorialize Ireland’s foremost saint, but it’s expanded to celebrate Irish culture in general, all over the Western world. In our hometown of Boston, the holiday is especially popular. This year, we thought it would be fun to look at the similarities and differences of doing business in Ireland and the […]

Competitive Differentiation: Why it Matters

competitive differentiation

A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business, you know that we urge brands to make themselves as relevant and competitively differentiated as possible.   Sure, the product or service you are offering […]

Internal communications, your brand, and the bottom line

internal communications, brand strategy, brand education

For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will speak to a group of internal communications professionals at the Internal Comms Pro Morning Brew about the connection internal communications can and should have to the bottom line. […]