brand education Archives - Spencer Brenneman

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Competitive Differentiation: Why it Matters

A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business,…

RyanKelleyMarch 5, 2019

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Internal communications, your brand, and the bottom line

For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will speak to a…

Douglas SpencerFebruary 26, 2019

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Your brand in the New Year

What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up…

RyanKelleyJanuary 2, 2019

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The second part to a better creative process

Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper…

Douglas SpencerMay 8, 2018

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After the Brand Education

It’s critical for everyone to understand your brand strategy and brand system, which is where brand education programs come in. But what happens after the training? How do you keep…

Douglas SpencerMarch 6, 2018

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Brand education to the rescue!

Recently, I had the great opportunity to present a webinar to members of the In-House Agency Forum, a professional association for those companies which rely on internal agencies to meet…

Douglas SpencerFebruary 20, 2018

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Back to School: The case for a brand education program

Ah, September. The psychological end of summer and the time when many students, both young and old, head back to school. In addition to typical education programs, let's also add…

Douglas SpencerSeptember 6, 2017

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Blending merging brands?

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging…

Douglas SpencerAugust 26, 2017

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