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Have you ever wondered about the pros and cons of taking credit for doing the right thing? How do you know when to promote those actions authentically without coming across…

Hall out that holly, people. It's December. That means that whether you observe Christmas or not, you are inundated with incessant messages about giving. It's everywhere you go. Even self-published…

The term “uncertain world” almost seems ridiculously inadequate for what we're experiencing right now. A devastating war in the Middle East. Continued suffering in Ukraine. A political system and society…

Remember the days before caller ID when you had to answer the phone not knowing who was on the other end? If you were born after the George H.W. Bush…

Does the consistency of your message matter more than the message itself? Maybe. Maybe not. But it's definitely important. Studies have shown that sharing your message consistently can increase visibility…

Pitch competitions and elevator pitches have been a frequent topic of my blog, but a recent experience has compelled me to address the topic again. Last month, I had the…

In this space, each month, I usually write about how organizations can craft messages that engage, energize, and excite the people most important to their success. At Spencer Brenneman, we…

May has arrived, which reminds me of the perpetual grammar lesson of May vs. Can. You remember: Surely, once upon a time, you asked teachers, “Can I go to the…

There are any number of reasons why campaigns fail—from underfunding to bad timing. However, the biggest reason is often an insufficient messaging runway.

Back in the days before next-day delivery, my parents had a schtick when they went out to dinner. (At least it should have been a schtick. It was probably just…