visual identity Tag

“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as the 2016 rebrand of Uber and last year’s rebrand of Accenture and Mozilla. Of course, I always have my personal, visceral reactions to some rebrands, but for the most part, what do my personal opinions matter? As for my professional opinions, one can argue that those may matter, however, only in the presence of the company’s rebranding strategy. Rebranding doesn’t or shouldn’t happen out of boredom, but rather, out of some experienced, expected, or desired change in the business, market, or customers’ needs. How can anyone judge a rebrand if

 As 2017 wrapped up, we asked some of Spencer Brenneman’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here they are! Don’t be shy! Add your thoughts, either in agreement or disagreement! We can take it! Reply here or contact us! Kim Vanni LinkedIn Designer, Art Director, and all-around Creative Chick Kim Vanni, designs While Millennial Pink may not disappear, bolder color palettes will be everywhere and juxtaposed in unexpected combinations, especially in photography and typography (Pantone’s Color of the Year for 2018 is Ultra Violet). Likewise, look for double-exposure treatments in graphics and type and a continuation of the geometric–print trend with new and bold textures/backgrounds. The counterbalance: hand-drawn graphics and fonts, and a

A colleague recently shared with me that her company is facing an acquisition. Although she remains positive, there is always a certain amount of trepidation that comes along when merging brands. I know! I’ve been there, and helping companies face the branding challenges inherent to mergers and acquisitions is one of the reasons we’re in business. Although it’s never too late to update a brand strategy, most of the time people do think about it too late, especially in the context of mergers and acquisitions. Here are my top five reasons -- there are more! -- why any merger or acquisition must keep the brand strategy front and center from the very beginning.   Why merging brands must think ahead about their strategy It’s