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The well-designed annual report with the strategic intent of communicating with ALL a company's audiences goes well beyond your investors and pages of financials and legal notes to serve as a signature channel for your brand. In fact, the Annual Report is an important tool in your brand arsenal. Delivering that information and your story is critical, but many brands don't yet seize the opportunity by integrating their annual report in the overall brand strategy. While mandatory for many organizations and a powerful tool for others, this single communication presents information about your organization to many different audiences. How those readers engage with your Annual Report content influences their perceptions of your company in powerful ways. While an annual report is different

 As 2017 wrapped up, we asked some of Spencer Brenneman’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here they are! Don’t be shy! Add your thoughts, either in agreement or disagreement! We can take it! Reply here or contact us! Kim Vanni LinkedIn Designer, Art Director, and all-around Creative Chick Kim Vanni, designs While Millennial Pink may not disappear, bolder color palettes will be everywhere and juxtaposed in unexpected combinations, especially in photography and typography (Pantone’s Color of the Year for 2018 is Ultra Violet). Likewise, look for double-exposure treatments in graphics and type and a continuation of the geometric–print trend with new and bold textures/backgrounds. The counterbalance: hand-drawn graphics and fonts, and a

“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it doesn’t actually work that way. Going “viral” is no easy task and is very VERY hard to plan for. But there are a few things you can do to set your marketing campaign up for success and (hopefully) make it go viral! A. Know who you are targeting. — Make sure you’ve got your demographics down to the letter. For example, this could be College age students, women, ages 18-24, who live in the US (east coast and California). B. Know your message. — What are you saying? What is the point you are trying to