The Annual Report as Brand Builder
The well-designed annual report with the strategic intent of communicating with ALL a company's audiences goes well beyond your investors and pages of financials and legal notes to serve as a signature channel for your brand. In fact, the Annual Report is an important tool in your brand arsenal. Delivering that information and your story is critical, but many brands don't yet seize the opportunity by integrating their annual report in the overall brand strategy. While mandatory for many organizations and a powerful tool for others, this single communication presents information about your organization to many different audiences. How those readers engage with your Annual Report content influences their perceptions of your company in powerful ways. While an annual report is different
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