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Brand Construction: A Literal (and Figurative) Guide Branding construction has two important facets that turn an idea into a business foundation: passion and business goals. One without the other simply isn’t enough, but when properly combined, they make all the difference. In this post, we’ll highlight how a brand helps encourage business success, and list tips you can use to get to the heart of your brand and accurately map out your brand to help guide your business decisioning.We love telling our clients that successful businesses start with brand. No, not because it sounds pretty (it totally does though, right?), but because we know that businesses who understand their brand at its core understand its potential for growth and success. Put

Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands for their time—make their website visits positive, and you are setting yourself up for repeat business and more satisfied customers. When it comes to UI and brand, most B2B companies are faced with the challenge of needing to explain an abundance of information, so displaying this in an efficient manner is extremely important.     UI and Brand: Overview UI combines interaction design, visual design, and information architecture, all of which need to support each brand’s identity to the degree it can without compromising usability.  Consumers have become familiar with interface elements acting

The well-designed annual report with the strategic intent of communicating with ALL of a company's audience goes well beyond your investors and pages of financial and legal notes to serve as a signature channel for your brand. In fact, the Annual Report is an important tool in your brand arsenal. Delivering that information and your story is critical, but many brands don't yet seize the opportunity by integrating their annual report in their overall brand strategy. While mandatory for many organizations and a powerful tool for others, this single communication presents information about your organization to many different audiences. How those readers engage with your Annual Report content influences their perceptions of your company in powerful ways. While an annual report is

As 2017 wrapped up, we asked some of Spencer Brenneman, LLC’s favorites to share their thoughts on what’s to come in 2018 in terms of marketing and branding trends. Here they are! Don’t be shy! Add your thoughts, either in agreement or disagreement! We can take it! Reply here or contact us! Kim Vanni LinkedIn Designer, Art Director, and all-around Creative Chick Kim Vanni, designs While Millennial Pink may not disappear, bolder color palettes will be everywhere and juxtaposed in unexpected combinations, especially in photography and typography (Pantone’s Color of the Year for 2018 is Ultra Violet). Likewise, look for double-exposure treatments in graphics and type and a continuation of the geometric–print trend with new and bold textures/backgrounds. The counterbalance: hand-drawn graphics and fonts, and

When you think of branding, what comes to mind? To many, branding stops at a logo, an ad, and maybe a catchy slogan. Those are just the cosmetics. To us, a brand is like a person. It has a face and voice. It has its own unique personality that resonates with customers and sparks a connection. At Spencer Brenneman, LLC, our philosophy revolves around one simple idea: in order for our customers’ businesses to thrive, they have to start with their branding strategy. Starting with brand means helping companies understand their higher purposes, the why they do what they do. It’s the foundation of their belief system. Getting them there is part strategy, part research, with just a little bit of soul

“I want to hire you to make my company go viral!” Seems easy enough, I’ll just work my Social Media Magic, say the magic word, and it’ll happen! Alas, it doesn’t actually work that way. Going “viral” is no easy task and is very, VERY hard to plan for. But there are a few things you can do to set your marketing campaign up for success and (hopefully) make it go viral! A. Know who you are targeting. — Make sure you’ve got your demographics down to the letter. For example, this could be college-age students, women, ages 18-24, who live in the US (east coast and California). B. Know your message. — What are you saying? What is the point you are trying to get