visual identity Archives - Spencer Brenneman

Blog

The Apple Brand and its Business Model Shift

How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…

RyanKelleyMarch 28, 2019

Blog

What’s in a Name (Brand)?

Changing a Name Brand. A name brand you recognize decides to change their name. The world is shocked, right? Dunkin’ Donuts goes to just Dunkin’. Weight Watchers goes to just…

Spencer BrennemanFebruary 15, 2019

Blog

Linking Your Logo and Brand Strategy

On our own website, we state that no logo can exist in a vacuum. To create a new logo, without any clear marketing or differentiated branding strategy behind it would,…

RyanKelleyJanuary 24, 2019

Blog

Winter Brand Strategy: It’s About Caring.

Winter. Love it, hate it, tolerate it, the season brings out a lot of emotions in people. If you’re lucky enough to live in Southern California, then you have a…

RyanKelleyJanuary 8, 2019

Blog

Your brand in the New Year

What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up…

RyanKelleyJanuary 2, 2019

Blog

Branding Construction: A Literal (and Figurative) Guide

Brand Construction: A Literal (and Figurative) Guide Branding construction has two important facets that turn an idea into a business foundation: passion and business goals. One without the other simply…

Douglas SpencerJune 27, 2018

Blog

Guest Post: UI and Brand, the role of efficiency

Providing an informative and efficient user interface (UI) experience is a key component of your organization’s brand. Similar to any consumer or B2B experience, people have ongoing and competing demands…

Mike.BarugelJune 20, 2018

Blog

The second part to a better creative process

Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper…

Douglas SpencerMay 8, 2018

Blog

Before you craft a rebranding strategy

“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as…

Douglas SpencerMarch 27, 2018

Blog

Brand Minute: MOO

A quick thought about MOO's packaging. What are your thoughts on their packaging; is it too much or do you think its really cool? Let me know by commenting below!…

Douglas SpencerJanuary 30, 2018

visual identity

The Apple Brand and its Business Model Shift

What’s in a Name (Brand)?

Linking Your Logo and Brand Strategy

Winter Brand Strategy: It’s About Caring.

Your brand in the New Year

Branding Construction: A Literal (and Figurative) Guide

Guest Post: UI and Brand, the role of efficiency

The second part to a better creative process

Before you craft a rebranding strategy

Brand Minute: MOO

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