Strong brands commit to their brand strategies and stick with them. But, even the best brands need to make changes to their brand strategies from time to time. Here’s how…
Douglas SpencerSeptember 5, 2019
Sure, summer is a time for fun, but it’s also a great time to start planning for a better brand strategy! Here are six ways how.
Douglas SpencerJune 28, 2019
The annual Bring Your Dog to Work Day endeavors to include our four-legged friends in our workdays. But, does it make sense for you brand?
Douglas SpencerJune 19, 2019
Getting on Top: Google's Algorithm How does it work? For years, Google has been using its proprietary program PageRank to sift through countless webpages and decide which of them to…
Carla KayeJune 10, 2019
How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…
RyanKelleyMarch 28, 2019
Changing a Name Brand. A name brand you recognize decides to change their name. The world is shocked, right? Dunkin’ Donuts goes to just Dunkin’. Weight Watchers goes to just…
Spencer BrennemanFebruary 15, 2019
What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up…
RyanKelleyJanuary 2, 2019
A few months ago, I overheard a friend talking about something called, “View.” Whatever it was, he was in love with it. Something about cutting the cord and an alternative…
Douglas SpencerJune 5, 2018
Storytelling is not: “Our product does X, and you should buy it because Y.” Storytelling is a much more powerful way to help people understand what you’re all about other…
Douglas SpencerMay 30, 2018
