Douglas Spencer, Author at Spencer Brenneman

Blog

Transparency in AI Content: How I Think About Disclosure

A practical framework for disclosing AI's role in content creation.

Douglas SpencerApril 6, 2026

Blog

Rebranding After an Acquisition

Navigating a brand migration across an acquisition isn't guesswork.

Douglas SpencerFebruary 26, 2026

Blog

Brand Refresh vs. Full Rebrand: What’s the Difference

Learn the key differences and know which approach is right for you.

Douglas SpencerJanuary 30, 2026

Blog

Look Back to Look Ahead

Your history may have some clues to a better New Year!

Douglas SpencerJanuary 3, 2026

Blog

Protecting Your Brand This Holiday Season

Support employees to protect client brand experiences.

Douglas SpencerDecember 4, 2025

Blog

Killer Market Research Questions

Some tips for better intel.

Douglas SpencerDecember 1, 2025

Blog

Building Employee Brand Champions in an Updated Digital Age

An updated look on the importance of brand training.

Douglas SpencerSeptember 30, 2025

Blog

Evolve Your Brand Without Eroding Relationships or Revenue

A guide for Executives

Douglas SpencerAugust 25, 2025

Blog

How to Turn Your Messaging on Its Head

Four steps to take when your message gets tired.

Douglas SpencerJune 29, 2025

Blog

The Challenge of Authenticity

Can you afford to be authentic in the current political culture? Can you afford not to?

Douglas SpencerMay 29, 2025

Douglas Spencer

Transparency in AI Content: How I Think About Disclosure

Rebranding After an Acquisition

Brand Refresh vs. Full Rebrand: What’s the Difference

Look Back to Look Ahead

Protecting Your Brand This Holiday Season

Killer Market Research Questions

Building Employee Brand Champions in an Updated Digital Age

Evolve Your Brand Without Eroding Relationships or Revenue

How to Turn Your Messaging on Its Head

The Challenge of Authenticity

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