April 18, 2019
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity. —Peter Drucker
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Marathon Monday and Brand Identity
An Event Steeped in History In 2016 I had the honor of completing the Boston Marathon. It was an experience I won’t ever forget and I truly learned why Marathon Monday is a
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McDonald’s acquisition of a machine learning startup
McDonald’s acquisition of machine learning startup Dynamic Yield was almost as big a surprise as when we found out that their fries were once fried in beef fat. Some were s
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Five ways to get branding projects back on track
My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2019. Well my friend
Creating a brand strategy
Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!
When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.
What the right brand strategy can do for you
• Shorten the sales cycle
• Generate referrals
• Increase repeat business
• Engage employees and reduce turnover
• Silence the competition
• Improve productivity
• Command premium pricing
