February 22, 2019
A satisfied customer is the best business strategy of all. —Michael LeBoeuf
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What’s in a Name (Brand)?
Changing a Name Brand. A name brand you recognize decides to change their name. The world is shocked, right? Dunkin’ Donuts goes to just Dunkin’. Weight Watchers goes to
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Branding Ideas: Groundhog Day Every Day
You know the feeling. You’ve just left another meeting where there’s a half-hearted agreement about a course of action that, much like those before it, will either never
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Linking Your Logo and Brand Strategy
On our own website, we state that no logo can exist in a vacuum. To create a new logo, without any clear marketing or differentiated branding strategy behind it would, as we
Creating a brand strategy
Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!
When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.
What the right brand strategy can do for you
• Shorten the sales cycle
• Generate referrals
• Increase repeat business
• Engage employees and reduce turnover
• Silence the competition
• Improve productivity
• Command premium pricing
