Hey Internal Comms, Marketing Needs You.
May 23, 2019
The following comes from content hosted on The FIR Podcast Network: Douglas Spencer knows brand strategy. The former VP Global Brand Management for Thomson
THE 3 Rs YOUR BRAND IS MISSING!
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The one question all brands should ask themselves, continuously.
Do They Care?
by
Douglas Spencer
DIVING DEEP TO FIND A BRAND'S DISTINCTION
After nearly two decades in business, tax consulting firm GAGNONtax came to Spencer Brenneman for help with re-articulating their brand. Here's what happened.
Branding: A Delicious Blend
Creating a brand requires a delicious blend of economics and engineering, pictures and prose, as well as technology and psychology.
With the right one you can:
Command Premium Pricing
Shorten the Sales Lifecycle
Generate Referrals
Increase Repeat Business
Engage Employees
Silence the Competition
Don’t Overthink It. Stick to the Basics.
April 30, 2019
How many times have you listened to someone struggle to explain what their company does? Or, perhaps you yourself are the one struggling. There’s no
Competitive Differentiation Among Streaming Services
April 26, 2019
For a while, Netflix was the only streaming option in town; competitive differentiation was not something it thought it had to worry about at first.
