March 21, 2019
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Doing Business in Ireland and the United States
St. Patrick’s Day may officially memorialize Ireland’s foremost saint, but it’s expanded to celebrate Irish culture in general, all over the Western world. In our homet
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Competitive Differentiation: Why it Matters
A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your
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Internal communications, your brand, and the bottom line
For many companies, the internal communications function is a necessary annoyance. They’re missing out. It can connect directly to the bottom line. On March 12, I will spea
Creating a brand strategy
Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!
When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.
What the right brand strategy can do for you
• Shorten the sales cycle
• Generate referrals
• Increase repeat business
• Engage employees and reduce turnover
• Silence the competition
• Improve productivity
• Command premium pricing
