Stretching was a major part of my preparation. —Edwin Moses
December 11, 2018
IDENTITY CRISIS WHITE PAPER
Download our free white paper: 'How to talk to your colleagues about your brand’s identity crisis.'
Stretching was a major part of my preparation. —Edwin Moses
IDENTITY CRISIS WHITE PAPER
Download our free white paper: 'How to talk to your colleagues about your brand’s identity crisis.'
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Brand Expansion: Lessons Learned from Employee Happiness
A Buzz Brewery Here in Boston, we have a lot of great beer options. Most obviously, the big name ones like Sam Adams and Harpoon; however, there are a number of smaller outfi
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Emotions and the Holidays
We spend a lot of time helping our clients think about their brand, not solely in terms of its look and feel or the messaging that accompanies it. Rather, we help them look a
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Learning from the Mistakes of Toys R Us
In an earlier post, Spencer Brenneman President and Chief Brand Strategist Douglas Spencer made the claim that Toys R Us had no business selling toys. He claimed that
Creating a brand strategy
Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!
When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.
What the right brand strategy can do for you
• Shorten the sales cycle
• Generate referrals
• Increase repeat business
• Engage employees and reduce turnover
• Silence the competition
• Improve productivity
• Command premium pricing
