Every superhero has this superhero identity and a civilian identity. A lot of their lives are about code switching. —Gene Luen Yang
Every superhero has this superhero identity and a civilian identity. A lot of their lives are about code switching. —Gene Luen Yang
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Tech for Agencies, Branding Edition
All businesses, particularly small ones, need to work as efficiently as possible, which is why tech for agencies is an important subject for me. It doesn’t hurt that I love
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Winter Brand Strategy: It’s About Caring.
Winter. Love it, hate it, tolerate it, the season brings out a lot of emotions in people. If you’re lucky enough to live in Southern California, then you have a bit of a di
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Your brand in the New Year
What are your new year’s resolutions for your brand? Sure, as we start another trip around that big yellow dot in the sky, you may be thinking about breaking up with Netfli
Creating a brand strategy
Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!
When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.
What the right brand strategy can do for you
• Shorten the sales cycle
• Generate referrals
• Increase repeat business
• Engage employees and reduce turnover
• Silence the competition
• Improve productivity
• Command premium pricing
