Cubic Squared

Cubic Squared ignites rapid growth using human expertise harmonized with AI. We do that by unifying sales and marketing once and for all, deploying AI to build brands faster without sacrificing precision, and continuously analyzing and acting on data to exceed expectations.

Work with us

Project Overview

Finding a new name for their growth marketing firm was elusive for the co-founders of what is now Cubic Squared. Why? They started with naming ideation, not updating their existing and under-performing brand strategy. 

We applied our Ask, Build, and Connect methodology to the challenge and called in our favorite naming strategist, Alexandra Koktsidis.

Project Specifications

  • Timeline: 2024
  • Client focus: Technology
  • Main goal: New Name and Rebrand

”I never knew before talking to you that positioning and messaging can be a fun exercise. I've always found it painful.

Doug GotayCo-Founder

A New Name!

Working through her proven naming approach, Alexandra Koktsidis helped the team land on Cubic Squared, two mathematical terms linked together that signal growth and rapid expansion.

A New Brand Identity

Once the Focus & Messaging Framework was approved and the new name selected (and cleared by legal), we created a new brand identity, starting with the logo! The new logo, especially, challenges perspectives by showing how looking at something differently is the key to finding solutions.

We also designed, an elegant, simple website for them to implement.

So the team could both show and tell their story, we delivered a new custom PowerPoint template.

What brand would be complete without a Word template too?

As always, all our work is supported by thorough brand guidelines!

Work With Us

Let’s get your vision out of your head and into your world