MassChallenge

MassChallenge is radically different. As a global, nonprofit partner, they deliver specialized support built for commercialization and real-world traction—and designed for the humans taking on the hardest, most complex challenges that humanity faces.

Work with us

Project Overview

After more than 15 years of connecting startups, experts, corporations, and communities to grow and transform businesses and economies, MassChallenge leadership knew that their message was out of date and lacked differentiation.

As part of our Ask, Build, and Connect methodology, we conducted a messaging audit and interviewed more than a dozen industry insiders. That intel, coupled with an interactive workshop with the senior team, helped MassChallenge find a new, compelling, authentic and differentiated message.

Project Specifications

  • Timeline: 2025
  • Client focus: Startup Accelleration
  • Main goal: Update Brand Positioning

”Spencer Brenneman helped us to make our messaging tighter, clearer, and more consistent. Their competitor analysis identified areas where others were more successful, and they provided a roadmap to how we could be more impactful.

Cait Reimers BrummeChief Executive Officer, MassChallenge Inc.

The ASK Phase

As part of our ASK Phase, we almost always conduct a Messaging Audit. It is an integral step to finding authentic differentiation.

In addition, we conduct anonymous one-on-one interviews with people in the know, especially those who might have unique points of view to share.

Although the bulk of the work is proprietary, we can share their update WHY statement, their vision.

Verbal Identity

In order to connect their new Messaging Framework with their real world needs, we delivered an 18-page visual identity guide.

Work With Us

Let’s get your vision out of your head and into your world