Motus creates powerful moments that connect people to brands. But their own brand was static, subdued, and failing to communicate the energy of their work. We repositioned, redesigned, and gave their brand the motion it deserved.

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Project Overview

Scott Halstead built Motus Experiential into an agency with impressive wins—outdoor events topping 100,000 attendees, donor experiences raising thousands, and an educational program reaching 13,000+ students. But his website revealed the problem: uninspired design, subdued colors, and positioning nearly indistinguishable from competitors.

We applied our Ask, Build, and Connect methodology to surface what actually made Motus different, rebuild its brand around those genuine strengths, and give it a visual identity that finally matched the energy of the work they do.

Project Specifications

  • Timeline: Spring 2026
  • Client focus: Event Marketing & Experiential
  • Main goal: Repositioning, Rebrand & Website Strategy

Project Outcomes

The look, the language, and the website now align perfectly with how Motus Experiential delivers for its clients—with pragmatism, professionalism, and transparency. Spencer Brenneman’s Ask, Build, and Connect methodology gave Motus Experiential clear differentiation and a roadmap to build its business and its brand.

”"Working with Spencer Brenneman was a straightforward process. Every step along the way was logical, well-executed, and exactly what I was looking for. I couldn't be happier with the outcome and have already referred them to partners who could use their help."

Scott HalsteadFounder, Motus Experiential

A New Logo

With the new Motus Experiential logo, we brought the kind of energy and vibrancy that are integral to all of the brand's work. Motus events are all about connecting brands with their people which is why the logo needed to be fully-connected as well.

An Animated Logo for an Animated Business

The animated logo builds on the interlocking, "snapping" pieces—a nod to how Motus assembles a curated team for each project. Color overlays reinforce the transparency for which Motus is known.

ASK Phase

Our proven methodology always starts with the ASK Phase. For Motus Experiential, we interviewed clients, partners, and prospects about the industry and their perception of Motus. We also researched trends in the industry to help inform our work. As always, we delivered an messaging audit that compared the Motus brand to five of its competitors.

BEFORE: The Motus Experiential Website

Before we worked with Motus Experiential, their site was simple, dated, and static—the exact opposite of what the brand really was.

Elevator Pitches

Motus Experiential supports three different types of clients. We create an elevator pitch system that began and ended the same way, but in the middle, addressed the specific pain points of each audience.

A New Website

Before designing the new website, we developed a wireframe and wrote copy to retire the misconception that Motus was a small, Boston-only firm for good. That included a focus on why clients work with Motus: to connect with their most important people.

Website Design

The design of the new website brought to life the bold new logo, vibrant colors, and updated positioning. A subtle parallax effects captures the energy and excitement they bring to every event.

Guidelines on the Ground

For Motus, we created a mobile-ready quick reference for taking professional-grade photographs with a smartphone. Now, the people working Motus events on the ground have the power to capture the moments where people were genuinely connecting with each other and the sponsors in the room.

Brand Guide

As with all visual rebrands, we delivered a full brand guide so the brand comes to life consistently, authentically, and professionally.

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Let’s get your vision out of your head and into your world