Brand Minute: Rolls Royce | Spencer Brenneman, LLC

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SB Rolls-Royce 18-05 v1

Brand Minute: Rolls Royce

It’s not fair to judge a change in a brand if you don’t understand the brand strategy and the data behind the change. However, Douglas has some judgments on the BMW decision to expand the Rolls Royce brand.

It's not fair to judge a change in a brand if you don't understand the brand strategy

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