Creating a brand strategy to build your business | Spencer Brenneman, LLC

QUOTE OF THE DAY

If you want to lift yourself up, lift up someone else. —Booker T. Washington

November 20, 2018

Download our free white paper: 'How to talk to your colleagues about your brand’s identity crisis.'

QUOTE OF THE DAY

If you want to lift yourself up, lift up someone else. —Booker T. Washington

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Download our free white paper: 'How to talk to your colleagues about your brand’s identity crisis.'

Creating a brand strategy

Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!

When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.

What the right brand strategy can do for you

•  Shorten the sales cycle
•  Generate referrals
•  Increase repeat business
•  Engage employees and reduce turnover
•  Silence the competition
•  Improve productivity
•  Command premium pricing