A great accomplishment shouldn't be the end of the road, just the starting point for the next leap forward. —Harvey Mackay
A great accomplishment shouldn't be the end of the road, just the starting point for the next leap forward. —Harvey Mackay
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Has American Airlines Given Up?
Ever go to a reunion, excited to see that man or woman you crushed on in college? You know the popular one—always had it together and was well-dressed and so very sexy? But
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Brand Equity and Your CEO
In her article for The Huffington Post, Penny Herscher reflects on the role of CEOs in brand equity. She states, “…in this age of social media, the world sees the CEO
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Autonomous Frenemies: Coopetition and Your Brand
My new favorite thing in the morning is reading The Morning Brew. It’s smart, clever, and just a cheeky enough to wake me up in the morning. Recently, Neal Freyman wrote
Creating a brand strategy
Creating a brand strategy requires a delicious blend of economics and engineering, color and prose, technology and psychology, and innovation and insight. We love it!
When we create a brand strategy, first we listen. To you. Your clients. Your employees. The marketplace. All the relevant information we can find about who you are creates the starting point for your journey. From there, we lead discussions that help you choose the path that’s right for your business, and together we plot a course to get you where you’re going.
What the right brand strategy can do for you
• Shorten the sales cycle
• Generate referrals
• Increase repeat business
• Engage employees and reduce turnover
• Silence the competition
• Improve productivity
• Command premium pricing
