Finding the right message requires one key ingredient that often is overlooked: embracing your difference. No matter what you’re trying to do—inspire, motivate, or convince—it should come from a differentiated…
Spencer BrennemanApril 5, 2021
At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider these observations and predictions: Research shows that rates of depression and…
Spencer BrennemanMarch 1, 2021
Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics…
Douglas SpencerFebruary 24, 2021
One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations…
Douglas SpencerFebruary 5, 2021
“When should you take a stand?” That’s always been an important question, but in 2021 it has even more urgency and potency. Here are four criteria to help you decide…
Douglas SpencerJanuary 25, 2021
Starting the new year right is probably more important this year than ever before. After all, 2020 was one of the most annus horribiles of the last century, and its…
Spencer BrennemanJanuary 5, 2021
Protecting your mission is top of mind for all leaders of mission-driven organizations, but protecting it from what, exactly? There are obvious threats, of course, such as financial solvency, reputation,…
Spencer BrennemanDecember 3, 2020
Protecting your employees during the holidays is more important this year than ever before. No matter what type of work your employees do, the holidays always add more stress to…
Spencer BrennemanDecember 3, 2020
Naming your organization is one of the most important factors in your work’s success. With the right name, your organization can quickly become the talk of the town; At the…
Allie CooperNovember 27, 2020
