brand governance

Recently, a client asked me to speak to a group of professionals re-entering the marketing workforce after a few years out. Specifically, the focus was what’s changed in modern marketing.…

CMO branding! Like everything, the role of the modern Chief Marketing Officer (CMO) keeps changing. From a greater responsibility for impacting sales to higher expectations around ROI, CMOs have a…

The story of how Under Armour got its name makes brand strategists like me cringe, but it does offer an important reminder about the whole process: There is (read: should…