Emotions and the Holidays

We spend a lot of time helping our clients think about their brand, not solely in terms of its look and feel or the messaging that accompanies it. Rather, we help them look at their brands as conduits to long-lasting, emotion-based connections with their customers and employees. Since it’s the Holiday Season now – and […]

Learning from the Mistakes of Toys R Us

In an earlier post, Spencer Brenneman President and Chief Brand Strategist Douglas Spencer made the claim that Toys R Us had no business selling toys. He claimed that if Toys R Us had seen themselves in the role of selling playtime (making toy buying a branded experience, not a transaction) they would have found themselves […]