November Newsletter

october newsletter

BRANDING BULLETIN: THE HALLO-DAY ISSUE Welcome to our Hallo-Day issue, where we celebrate Halloween andlook towards the other holidays approaching! Holiday Season is Nigh! Protect your Brand in the Chaos With the holiday season just around the corner comes spooky treats, delicious turkey, and the season of giving. But did you know that is is […]

What does your Holiday Card say about You?

holiday cards

‘Tis the season… when some 2 billion holiday cards and 500 million e-cards create a blizzard of good wishes. We’ve all received ones that wowed us (and others that made us cringe). So how do you make sure yours stands out and makes the right impression for your brand? Here are a few tips. 1. […]

Sonic Branding: Evoking Feelings Based on Your Unique Sound

sonic branding

Using our hearing sense, sonic branding builds a relationship between the product and its target market and helps companies communicate more genuinely.   The concept of connecting to customers with sound isn’t new. The first jingle was created sometime around 1926 when the concept of radio emerged as an entertainment medium for the masses.   […]

Brand Expansion: Lessons Learned from Employee Happiness

brand expansion

A Buzz Brewery Here in Boston, we have a lot of great beer options. Most obviously, the big name ones like Sam Adams and Harpoon; however, there are a number of smaller outfits as well. One brewery in particular that has garnered a lot of buzz over the years is Trillium Brewing in the Seaport […]

Emotions and the Holidays

emotion

We spend a lot of time helping our clients think about their brand, not solely in terms of its look and feel or the messaging that accompanies it. Rather, we help them look at their brands as conduits to long-lasting, emotion-based connections with their customers and employees. Since it’s the Holiday Season now – and […]

Learning from the Mistakes of Toys R Us

branded experience

In an earlier post, Spencer Brenneman President and Chief Brand Strategist Douglas Spencer made the claim that Toys R Us had no business selling toys.   He claimed that if Toys R Us had seen themselves in the role of selling playtime (making toy buying a branded experience, not a transaction) they would have found […]

December Newsletter

emotion

BRANDING BULLETIN: THE EMOTION ISSUE Welcome to our December issue, where we celebrate the holidays as well as the emotions that build strong brands. Emotions and the Holidays We spend a lot of time helping our clients think about their brand, not solely in terms of its look and feel or the messaging that accompanies […]