September 2018 | Spencer Brenneman, LLC

September 2018


Ah, Fall. Crisp leaves, beautiful hikes, hot apple cider, and a deep division in the loyalty of coffee brand lovers. Wait, what was that last one? Fall is an amazing season, especially here in Boston. But with Fall and all its beautiful changes in foliage comes something else: the return of Fall flavored specialty coffee beverages. In her article published in USA Today, Kelly Tyko makes the claim that we have Starbucks to blame (or praise) for the surge in popularity of the pumpkin spice flavored offerings. But what her claim ignores is that people have always cared about Fall and its flavors. Fall is a season of change in people’s lives; back to school, summer ending, new holidays down the pipeline—people

Earlier this month, I had the honor of serving as a judge for the IHAF Awards, the creative awards portion of the In-House Agency Forum’s (IHAF) Annual Conference, coming up in November. If you’re not familiar with the organization, IHAF is the foremost authority on internal agencies—delivering content and cultivating community to enhance the influence and impact of corporate advertising and creative organizations. The other judges and I spent a day poring over submissions in a host of categories, from advertising to internal communications. The work was impressive and our challenge real! Despite the high caliber of all the submissions, there were a few situations for which it was clear that the line of business manager won out over the marketing professional.

Budget season. Don’t hate us for bringing it up. We know it’s only September and summer is still in session even though most schools are too. However, soon it’s time to start thinking about your 2019 budget. As you begin to align your spending with your goals, we encourage you to consider adding these brand-related projects to your plans: [tweetshare tweet= "62% of companies evaluate their strategy every year, with another 20% judging them every five"] Brand Evaluations. In our 2017 white paper, “The B2B Brand Strategy,” we found that a remarkable 98.7% of companies believe they have a long-term brand strategy in place, but that doesn’t mean organizations aren’t evaluating and changing their strategies. In fact, 62% of companies evaluate their

Welcome, Ryan Kelley to Spencer Brenneman LLC. Ryan is joining us as Account Coordinator. Ryan works with clients on brand strategy, marketing, positioning, copywriting, and content development and is responsible for ensuring that each Spencer Brenneman project runs smoothly and efficiently.