December 2017 | Spencer Brenneman, LLC

December 2017

There are plenty of case studies, agencies, and data out there to help large, behemoth retailers create their brand strategies, but small business branding? It’s a modern-day “Marcia, Marcia, Marcia,” for mom and pops who want to create brands that help build their businesses, regardless of its size. In honor of the American Express Small Business Saturday(r), we take a look at five opportunities small retailers have to turn the tables on the big ones. Granted, it is easier for companies to build their brands when they have enough resources for Super Bowl ads, subway banners, and free shipping or severe discounts. So, how can small business branding help? The answer here for small business is customer advocacy through both word of