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The second part to a better creative process

Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper…

Douglas SpencerMay 8, 2018

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Starbucks, racial bias, and brand humanity

Rapidly changing consumer demands for humanity and how Starbucks is tackling racial bias. Let’s talk about Starbucks. Unless you’re in a coma, you must have heard about the two black…

Douglas SpencerApril 20, 2018

Blog

Before you craft a rebranding strategy

“I don’t have an opinion. I don’t know their rebranding strategy.” That’s the answer I usually give when someone asks me what I think of a high-profile rebrand, such as…

Douglas SpencerMarch 27, 2018

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Toys R Us had no business selling toys

Before I address the topic of Toys R Us and what we can all learn from the unfortunate demise of this iconic (if not grammatically challenged) retailer, let me first…

Douglas SpencerMarch 18, 2018

company reference

The second part to a better creative process

Starbucks, racial bias, and brand humanity

Before you craft a rebranding strategy

Toys R Us had no business selling toys

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