Center for Primary Care at Harvard Medical School

Through research, education, and active participation, the Center for Primary Care at Harvard Medical School uncovers, promotes, and fights for the best and most efficient ways to deliver high-quality primary care around the world.

Project Overview

Before coming to Spencer Brenneman, the Center had grown successfully through a portfolio of programs that included a number of initiatives such as case-based research and educational programs targeted at national primary care leaders, innovators, and executives. Yet, the team struggled to talk all about their great work in a unified, cohesive way that clearly explained what the Center did and why it matters.

Project Specifications

  • Timeline: 2018
  • Client focus: Healthcare
  • Main goal: Messaging strategy and clarity

"Spencer Brenneman led our organization through a re-branding and total overhaul of how we talk and think about our work. Douglas brought our team together in a way that I have never experienced! The outcome exceeded our expectations. Our team loved working with them."

Catharine Smith(Former) Executive Director, Center for Primary Care at Harvard Medical School
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