Center for Primary Care at Harvard Medical School

Through research, education, and active participation, the Center for Primary Care at Harvard Medical School uncovers, promotes, and fights for the best and most efficient ways to deliver high-quality primary care around the world.

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Project Overview

Before coming to Spencer Brenneman, the Center had grown successfully through a portfolio of programs that included a number of initiatives such as case-based research and educational programs targeted at national primary care leaders, innovators, and executives. Yet, the team struggled to talk all about their great work in a unified, cohesive way that clearly explained what the Center did and why it matters.

Project Specifications

  • Timeline: 2018
  • Client focus: Healthcare
  • Main goal: Messaging strategy and clarity

”"Spencer Brenneman led our organization through a re-branding and total overhaul of how we talk and think about our work. Douglas brought our team together in a way that I have never experienced! The outcome exceeded our expectations. Our team loved working with them."

Catharine Smith(Former) Executive Director, Center for Primary Care at Harvard Medical School

Messaging Strategy

Our Ask, Build, and Connect methodology lent itself beautifully to meeting this challenge. Through a combination of qualitative and quantitative research, we gained clear insights into how the Center was perceived, where the greatest needs existed, and what constituents expected from the Center. Working collaboratively with the senior leadership, we applied the findings to unearth what the Center did best relative to what is needed most.

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Let’s get your vision out of your head and into your world