Employee advocacy programs—the practice of giving employees the means to share content about your organization with their social networks—are great tools for companies to expand their reach, engage employees, and get valuable insight into how their content is doing.

But why should they have all the fun? Even organizations without employees can benefit from the reach and connections these programs can bring.

Employee advocacy programs are natural and powerful ways to put your volunteers to work—many of whom are jonesing for ways to help out beyond writing checks!

Take associations, virtual companies, or consortia. Using the same principle and structure of these programs, members of this type of organization could advance its mission and also help promote the work of other members. Some of the content that would work best includes:

  • Member profiles, accomplishments, and original content
  • Industry trends
  • White papers
  • Primary research results, and
  • Invitations to meetings and events.

For nonprofit organizations, employee advocacy programs are natural and powerful ways to put your volunteers to work—many of whom are jonesing for ways to help out beyond writing checks. Provide them with meaningful content, and suddenly you have a massive chorus singing your praises and sending your message. Potentially effective content could include:

  • Spotlights on people served
  • Employee and volunteer profiles
  • Cause-related content
  • Fund-raising appeals
  • Media attention, and
  • Invitations to meetings and events.

There are many employee advocacy providers out there, including Spencer Brenneman client, GaggleAMP! Check them out!

How would you use an employee advocacy program at your organization? What other kinds of organizations can you see putting one to work? Comment down below or, if you like, get in touch and we’re happy to brainstorm some with you!