RyanKelley, Author at Spencer Brenneman

Blog

How Disney Created a World Tourism Brand

Disney has succeeded in world tourism attractions in multiple countries. The key: by staying relevant and competitively differentiated.

RyanKelleySeptember 23, 2019

Blog

Shake Shack’s International Brand Expansion

The Shake Shack brand is bucking traditional wisdom and expanding internationally versus regionally. Is this a smart move?

RyanKelleySeptember 10, 2019

Blog

Brand Minute: Year in Review

At his one year anniversary with the firm, Ryan Kelley reflects on lessons learned and the year going forward.

RyanKelleyJuly 30, 2019

Blog

Independence Day Branding

Independence Day marks the start of branding campaigns focused around the summer holiday. Does Coke’s ‘new’ campaign hit the mark?

RyanKelleyJuly 1, 2019

Blog

Brand Minute: National Donut Day

This past fall, we took a look at the brand loyalty among coffee brands as the start of cooler weather rolled in. Notably, pumpkin spice lattes versus Dunkin’ Iced Coffee.

RyanKelleyJune 5, 2019

Blog

Competitive Differentiation Among Streaming Services

For a while, Netflix was the only streaming option in town; competitive differentiation was not something it thought it had to worry about at first. While it first started out…

RyanKelleyApril 26, 2019

Blog

Marathon Monday and Corporate Brand Identity

An Event Steeped in History In 2016 I had the honor of completing the Boston Marathon. It was an experience I won’t ever forget and I truly learned why Marathon…

RyanKelleyApril 9, 2019

Blog

The Apple Brand and its Business Model Shift

How will Apple’s shifting business model impact the Apple brand strategy? Great question! On March 28, 2019, Apple announced its plans for news distribution, content creation and distribution, and money…

RyanKelleyMarch 28, 2019

Blog

Competitive Differentiation: Why it Matters

A Cornerstone of Any Successful Brand Competitive differentiation. It’s something we stress a lot here, and if you’ve been following us and our work on how to brand your business,…

RyanKelleyMarch 5, 2019

Blog

Linking Your Logo and Brand Strategy

On our own website, we state that no logo can exist in a vacuum. To create a new logo, without any clear marketing or differentiated branding strategy behind it would,…

RyanKelleyJanuary 24, 2019

RyanKelley

How Disney Created a World Tourism Brand

Shake Shack’s International Brand Expansion

Brand Minute: Year in Review

Independence Day Branding

Brand Minute: National Donut Day

Competitive Differentiation Among Streaming Services

Marathon Monday and Corporate Brand Identity

The Apple Brand and its Business Model Shift

Competitive Differentiation: Why it Matters

Linking Your Logo and Brand Strategy

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