October 2018 | Spencer Brenneman, LLC

October 2018

When it comes to data privacy, we have to find a balance. We can. We must. On October 24th, Apple CEO Tim Cook dropped a pretty big bomb when he lambasted fellow tech giants, without naming names, for creating an emerging ‘‘data industrial complex’’ that allows companies to ‘‘know you better than you may know yourself.’’

Ever go to a reunion, excited to see that man or woman you crushed on in college? You know the popular one—always had it together and was well-dressed and so very sexy? But, wait! Say it isn’t so! Now they’re enormous—not just with those few pounds time adds over the years, but big. They’re disheveled, exhausted, and just plain miserable. Somewhere between the baccalaureate and now, they simply gave up. Your heart sinks (or, perhaps, fills with pride and feelings of superiority).   That’s how I feel about American Airlines. Have they simply given up?   Over the past week, I have seen a flurry of negative reports. First, it was this one on Luxury Travel Diary, Avoid These Planes when You

My new favorite thing in the morning is reading The Morning Brew. It’s smart, clever, and just a cheeky enough to wake me up in the morning. Recently, Neal Freyman  wrote, “Honda Bets on GM in Race to Driverless Cars.”  It got me thinking, how can Honda maintain an err of superiority in its messaging when they have just given GM a $2.75 billion vote of confidence? And, how can GM take advantage of this coup without alienating their investor? Doing so will take more maneuvering than, well, driving a car. More importantly, what can the rest of us learn about our brands and the ones with which we compete but also sometimes collaborate? First, it’s important to recognize that your

[vc_row][vc_column][eltdf_section_title position="left" title_tag="" title="BRANDING BULLETIN: THE HALLO-DAY ISSUE" title_color="#ed1b2f"][vc_column_text] Welcome to our Hallo-Day issue, where we celebrate Halloween and look towards the other holidays approaching! [/vc_column_text][vc_empty_space height="25px"][eltdf_section_title position="center" title_tag="" title="Holiday Season is Nigh! Protect your Brand in the Chaos" title_color="#5a5b5d"][vc_column_text] With the holiday season just around the corner comes spooky treats, delicious turkey, and the season of giving. But did you know that is is also one of the times of year where your brand is most at risk? This time of year (while joyous and full of celebration) is a stressful time for many. Buying presents, hosting in-laws, making sure the kids get JUST the right gifts come with their own stressors. How does this impact your brand? Whether you're a B2B or B2C