Brand Minute: Data Privacy

data privacy

When it comes to data privacy, we have to find a balance. We can. We must.

On October 24th, Apple CEO Tim Cook dropped a pretty big bomb when he lambasted fellow tech giants, without naming names, for creating an emerging ‘‘data industrial complex’’ that allows companies to ‘‘know you better than you may know yourself.’’

Has American Airlines Given Up?

American Airlines

Ever go to a reunion, excited to see that man or woman you crushed on in college? You know the popular one—always had it together and was well-dressed and so very sexy? But, wait! Say it isn’t so! Now they’re enormous—not just with those few pounds time adds over the years, but big. They’re disheveled, […]

Brand Equity and Your CEO

brand equity

In her article for The Huffington Post, Penny Herscher reflects on the role of CEOs in brand equity. She states, “…in this age of social media, the world sees the CEO as a key element of the brand, with the associated advantage and liability.”   As we become more integrated and engaged with social media […]

Autonomous Frenemies: Coopetition and Your Brand

Coopetition, brands, competition

My new favorite thing in the morning is reading The Morning Brew. It’s smart, clever, and just a cheeky enough to wake me up in the morning. Recently, Neal Freyman  wrote, “Honda Bets on GM in Race to Driverless Cars.”  It got me thinking, how can Honda maintain an err of superiority in its messaging when […]

October Newsletter

october newsletter

[vc_row][vc_column][eltdf_section_title position=”left” title_tag=”” title=”BRANDING BULLETIN: THE HALLO-DAY ISSUE” title_color=”#ed1b2f”][vc_column_text] Welcome to our Hallo-Day issue, where we celebrate Halloween and look towards the other holidays approaching! [/vc_column_text][vc_empty_space height=”25px”][eltdf_section_title position=”center” title_tag=”” title=”Holiday Season is Nigh! Protect your Brand in the Chaos” title_color=”#5a5b5d”][vc_column_text] With the holiday season just around the corner comes spooky treats, delicious turkey, and the […]