Storytelling and your brand: Three points to consider

Storytelling and your brand

Storytelling is not: “Our product does X, and you should buy it because Y.” Storytelling is a much more powerful way to help people understand what you’re all about other than simply explaining “this is what we do, here’s why you should buy.” As consumers expect more from the companies with whom they do business, […]

Brand Minute: Rolls Royce

brand strategy

It’s not fair to judge a change in a brand if you don’t understand the brand strategy and the data behind the change. However, Douglas has some judgments on the BMW decision to expand the Rolls Royce brand.   Full transcript below.   [00:00:01] Hi, Douglas Spencer here with Spencer Brenneman with a Brand Minute. […]

The second part to a better creative process

Better creative process

Our recent white paper on making data-driven design decisions was born from a presentation I was asked to make at the 2018 HOW Design Live conference. The presentation, “From Gift Wrapper to Strategic Partner: How Creatives Can Elevate the World’s Perception of Their Work,” focused on how using data and improving the relationship between Creatives and […]

May Newsletter

358454b0-4192-40e6-900a-44a50f779b96

Starbucks, Racial Bias, and Brand Humanity Rapidly changing consumer demands for humanity is impacting how brands like Starbucks and Dick’s Sporting Goods are tackling racial bias. To judge any brand’s action, one must go back to its brand strategy. Starbucks’ is  “To inspire and nurture the human spirit – one person, one cup and one […]