Positively Partners empowers social impact organizations and their people to thrive by expanding their capacity and serving as their strategic thought partners. They do that by helping organizations manage their day-to-day people practices, find and retain the right talent, and apply evidence-based practices to overcome challenges and seize opportunities.
Since their founding in 2015, Positively Partners has kept embedded in our work with limited attention to their brand. In spite of that, they had grown 30% year on year through referrals as well as been able to attract excellent talent. However, because the brand had been left unattended, their story was out-of-date and inaccurate. That’s why we have engaged Spencer Brenneman to help them sharpen their focus and update their message.
Main Goal. Let’s say: Brand strategy refresh
”"The Positively Partners team was incredible to work with. Unsurprisingly, they were consistently positive and thoughtful about our work together.”
Douglas SpencerPresident & Chief Message Builder
Focus & Messaging Framework
As we do with most our clients, we helped Positively Partners better articulate what and why they do what they do, as well as how they do it differently from all the other choices people have.
Inconsistency is enemy #1 of a strong brand. That’s why clear and concise brand guidelines are a must.
In order to differentiate Positively Partners from similar organizations, we created illustrations of people working together. It was important to represent the full array of races, ethnicities, genders, and abilities.
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