Brand Strategy

We updated their brand strategy to focus on what makes Harrison Fiduciary unique.

Updated Visual Identity

Harrison Fiduciary came to us with a strong visual identity. We made some tweaks, however, to bring it more in line with their updated messaging.

Website Update

Along with the updated visual identity, we rewrote and redesigned much of their website to reinforce their focus on retirement plan participants.

We also created videos of their founder explaining why outsourcing fiduciary responsibilities is imperative.

Dimensional Direct Mail

Getting the attention of their audience was a challenge since most prospects did not know a solution like Harrison Fiduciary’s existed. We created a dimensional direct mail campaign that stood out!

We mailed large boxes that included a retro board game, reinforcing the message that plan sponsorship is no game.

The concept revolved around the 1974 law that created corporate fiduciary committees. It illustrated how much the world has changed in 50 years.

Keynote Template

We gave them a new presentation template that reinforced the most important parts of their brand.