Skip to main content

Rebrand or Raise Capital: Which Should Come First?

Why B2B Technology Companies Should Rebrand Before Fundraising

Download this white paper to discover:

  • Why B2B tech startups with strong brands achieve 15–25% higher valuations than peers with weak positioning
  • How strategic rebranding before fundraising reduces equity dilution and lowers your cost of capital
  • The financial case for investing $30K–$40K in positioning to unlock $750K–$1.25M in additional enterprise value
  • Spencer Brenneman’s proven Ask, Build, and Connect methodology for creating differentiated positioning
  • Industry research from McKinsey, Siegel+Gale, and venture capital firms backing these findings