Spencer Brenneman’s Douglas Spencer and Kim Vanni both worked at Thomson Reuters (and its previous incarnation of Thomson Financial) for many years. The company was also a client of Spencer Brenneman from 2015-2016. Here we showcase a fraction of the work we completed for this global information provider.
Client focus: Information
Main goal: Variety
”“A lot of people in this company are and were inspired by Douglas’ passion for doing the right thing by the brand. I think he really got, long before many of us did, that the brand lives through its people and that it is far from enough to have a manifesto and a nice logo.”
Adam Schair(Former) VP, Marketing, Thomson Reuters
Reuters JoY Awards
Each year, Reuters News recognizes the best of the best. Awards are given to reports and teams in categories such as Enterprise Reporting of the Year, Breaking News of the Year, Business Beat Coverage, and Legal Reporting of the Year.
It’s Time Campaign
Thomson Reuters needed printed collateral to show off new visual capabilities for one of its flagship products. To add urgency, the campaign used a countdown theme.
A robust color palette is powerful! Not only does it bring depth to a brand’s visual identity, but it can also help differentiate pieces of content from one another, as in this example.
We applied the same approach to multiple offerings.
The head of one of the Thomson Reuters marketing teams reached out with a problem. Their people were burned out creatively. They had been marketing the same products to the sample people for too long. How can they get their creative mojo back? Douglas created a half-day workshop that showed them how to think about their work in new, creative ways.
Too many to list! Event branding was a big part of our work with Thomson Reuters. From small VIP receptions to global sales conferences, we did it all.
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