The New York State Children’s Alliance delivers the expertise and resources needed to care for abused children. We do that by fostering relationships and collaboration, inspiring the community to take bold actions, and equipping teams with the latest, culturally-competent, and equitable approaches to serving victims of child abuse.
Like many nonprofits, the New York State Children’s Alliance could talk about what they do easily—as long as their audience was a member of the child advocacy community. Explaining their work to the general public was a bit harder. Plus, because the phrase “New York State” is in their name, it is often assumed they are a state agency. They are not. We helped them on both counts!
Client focus: Child Advocacy
Main goal: Message clarity
”"Spencer Brenneman led our organization through a messaging project that not only gave us better language to talk about the work we do but gave our team a more meaningful understanding of the impact we were making."
Linda ClearyExecutive Director
Through interviews and online research, we helped NYSCA hone in on what it is they do exactly, why that work is important, and how they do it differently than all the other options people have for their time, talent, and treasure.
The previous logo was elegant but took up a lot of space. It also did nothing to distinguish the organization from the state. Our approach simplified the design, highlighted an energetic secondary color, and most importantly, put the focus on the work—child advocacy, not their location.
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