Gibbous Consulting

Gibbous helps organizations solve their most tenacious challenges. They do that by providing direct access to senior resources, employing the latest equity-informed approaches, and thoughtfully unearthing the root causes of clients’ challenges.

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Project Overview

It’s hard out here for a boutique consulting firm. That’s why Gibbous founder Tom Innis reached out to Spencer Brenneman. We helped him craft a targeted message that differentiates Gibbous in a very crowded field.

Project Specifications

  • Timeline: 2024
  • Client focus: Consulting
  • Main goal: Create differentiation in a crowded field

”To others considering this work, I would say don't wait. If you think you need to get to a point in your business to then be ready to think about your brand and how you’re positioning yourself, you don’t. The process itself helps you get there so don't wait until you've reached some external milestone.

Tom InnisPrincipal

The What & Why

There are thousands of consulting firms out there. We helped Gibbous articulate what makes them unique. As always, we start by helping clients clearly state what they do and why it matters.

Gibbous Elevator Pitch

From there we draft language, such as this snippet of their elevator pitch, that is authentic, differentiated, and memorable.

Website Interace

The name Gibbous provided great inspiration for their website.

Polish Logo

The original Gibbous logo was great, but we added a bit of polish.

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Let’s get your vision out of your head and into your world